VartaOS
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AI Revenue Engine for Indian MSMEs

You're Running Sales Alone. On Top Of Running Everything Else.

VartaOS finds new buyers, messages them, and replies to every enquiry — automatically, from your own WhatsApp number. Meta gives you inbound. VartaOS gives you the leads Meta can't.

Chat with our WhatsApp Agent →
Start Free Trial14-day trial · no credit card required
  • Official WhatsApp Business Platform · consent & opt-out built in
  • Backed by our 30-Day First Response Guarantee
  • Founding cohort: only 20 spots · price locked for 12 months
Find your industry ↓

Sound familiar?

You find new clients through word-of-mouth — and word-of-mouth doesn't scale.

Enquiries land at 9pm, on weekends, mid-meeting — and every unanswered one is a maybe-lost deal.

Hiring someone to do this full-time costs ₹25,000+/month — and still calls in sick.

Which one sounds like you?

VartaOS works differently depending on how your industry actually gets clients. Pick yours.

CA / CS / Tax Firms

Every new client comes from a referral — until you build a second channel.

See how it works for CA/Tax firms
Commercial Real Estate

A lead gone cold for 48 hours is a deal walking to your competitor.

See how it works for Real Estate
Raw Material & Manufacturing

Your buyers are “relationship-only” because nobody's building you a pipeline.

See how it works for Manufacturing
Recruitment & Staffing

You're hunting companies that are hiring. VartaOS hunts while you place.

See how it works for Recruitment
Solar EPC

Long sales cycles die from silence, not rejection.

See how it works for Solar EPC
Something Else

Don't see your industry? We still handle your inbound enquiries.

Get Started
How it works

How Does VartaOS Work? Three Agents That Do The Selling You Never Have Time For.

VartaOS is an AI WhatsApp Revenue Engine for Indian MSMEs. It runs three AI agents on your own existing WhatsApp Business number so you find, message and convert buyers without hiring a sales team. The Discovery agent finds prospects that match your target buyer across public sources like Google Maps, JustDial and IndiaMART. The Outreach agent runs automated WhatsApp campaigns from your number, with consent and opt-out handling built in. The Inbound agent replies to enquiries 24/7 in your own tone, qualifies interest, and hands you a lead the moment it's worth your time — so you step in to close, not to chase.

  1. 01Discovery

    It Finds Buyers You'd Never Have Found In Time.

    While you're busy running the business, Discovery scans Google Maps, JustDial and IndiaMART for prospects that actually match who you sell to — and builds you a list without you lifting a finger.

  2. 02Outreach

    It Starts The Conversation For You — On WhatsApp.

    Outreach reaches those prospects with WhatsApp campaigns that run on their own, from your existing number. No new tools for your contacts, no cold-call anxiety, no “I'll message them later” that never happens.

  3. 03Inbound

    It Replies In Your Voice, Day Or Night — And Hands You The Hot Ones.

    When replies come in, Inbound answers 24/7 in your tone, qualifies the interest, and hands a lead straight to you the moment it's worth your time. You step in to close, not to chase.

See it in action

Short clips, coming soon.

We're recording real walkthroughs of each agent. Until they're up, here's what you'll be able to watch.

Demo clip coming soon
Discovery

Watch it build a prospect list from Google Maps & IndiaMART.

Demo clip coming soon
Outreach

See a WhatsApp campaign go out from your own number.

Demo clip coming soon
Inbound

Watch a reply get answered and a hot lead handed off.

The difference

It's Not Just Another Chatbot.

Here's what actually changes when your WhatsApp has a Revenue Engine behind it instead of a reply bot.

Finds new prospects for you (outbound)

Regular WhatsApp bot
No
VartaOS
Yes

Runs proactive WhatsApp campaigns

Regular WhatsApp bot
No
VartaOS
Yes

Answers enquiries 24/7 in your tone

Regular WhatsApp bot
Partial
VartaOS
Yes

Tracks every lead's status (CRM)

Regular WhatsApp bot
No
VartaOS
Yes

Built-in consent & opt-out compliance

Regular WhatsApp bot
Varies
VartaOS
Yes

Runs on your existing WhatsApp number

Regular WhatsApp bot
Yes
VartaOS
Yes

Built for Indian MSME verticals

Regular WhatsApp bot
No
VartaOS
Yes

Meta gives you inbound. VartaOS gives you the leads Meta can't.

What you actually get

What Does VartaOS Include? Every Feature Earns Its Place By Saving You Time — Or A Deal.

Here's what each part of VartaOS does for you — in plain terms, not feature-list jargon.

Discovery Agent (Google Maps / JustDial / IndiaMART)

You stop spending Sunday nights building prospect lists by hand.

Outreach Agent (automated WhatsApp sequences)

New buyers hear from you even on the days you don't have time to reach out.

Inbound Agent (24/7 tone-matched replies)

You stop losing the leads that message at 11pm.

Hot-lead handoff

You only spend your hours on deals worth closing.

Built-in consent & opt-out

You grow the channel without ever risking your number.

CRM / lead-tracking layer

You always know who's warm, who's gone cold, and who needs a nudge — no spreadsheet.

Verified messaging infrastructure

Sent via Meta's official WhatsApp Business Platform.

Every VartaOS message goes out through an authorized Meta Business Solution Provider — not a grey-market tool that risks your number getting flagged or banned.

Official WhatsApp Business Platform

Not a workaround. The real thing.

VartaOS sends and receives every message through Meta's own WhatsApp Business API — the same verified infrastructure Meta requires for legitimate business messaging.

Authorized Meta Business Solution Provider

Delivered through Meta-authorized infrastructure.

Every message is routed through an authorized Meta Business Solution Provider, so your setup meets the same compliance bar Meta itself holds its partners to.

The honest reason

Why We Built This

I kept meeting brilliant CA firms, brokers and manufacturers who couldn't grow past the clients their network already knew — not because their work wasn't good enough, but because they had no second channel bringing new buyers in.

Every MSME in India already has the tool that would fix this — WhatsApp is already open on their phone, right now. What they don't have is someone finding new buyers for them, messaging on their behalf, and answering back while they're busy actually running the business. That's the entire idea behind VartaOS. Not a chatbot bolted onto WhatsApp — a second employee who never sleeps, never asks for a raise, and never sends a message you wouldn't send yourself.

I'm Dipen Makati, and I built VartaOS because referral-only growth has a ceiling, and too many businesses I respect are stuck under it.

Why Trust It Before The Logos Show Up

We're pre-launch — so our proof is how it works, not who else uses it.

No inflated client counts, no borrowed testimonials. Here's the honest case for coming in early.

The mechanism is the proof.

VartaOS doesn't rely on a testimonial to work. It finds real prospects, messages them from your number, and answers replies — the same way, every time, whether it's your first week or your fiftieth.

Built for how Indian MSMEs actually sell.

This isn't a global CRM bolted onto WhatsApp. It's built around the channel your buyers already use and the referral-heavy way your industry really wins clients.

Join the founding cohort

We're taking on a small first group of businesses and onboarding each one personally — not mass-launching.

  • How many slots

    First 20 accounts

  • Lock-in period

    Price locked for 12 months from the day you join

  • The guarantee

    Backed by our 30-Day First Response Guarantee (below).

Simple, honest pricing

One flat monthly price. No per-message surprises.

Pick the tier that matches how hard you want the engine working. Start on a free trial — upgrade only when it's paying for itself.

Starter

₹4,999/mo+ 18% GST

Get your first automated channel running.

Growth

Most popular

₹9,999/mo+ 18% GST

Put all three agents to work finding and closing.

Scale

₹1,99,999/yr+ 18% GST

For teams running high-volume, multi-user outreach.

All prices exclusive of 18% GST, applicable to all Indian businesses. GST invoice provided — claim it as input tax credit.

See full pricing & what's in each plan
Questions, answered straight

The things owners actually ask us first.

No jargon, no dodging. If we don't have a policy nailed down yet, we say so.

Do I need a new WhatsApp number for this?
No. VartaOS runs on the WhatsApp number your business already uses. There's no new number to print, and nothing for your contacts to download or install — they just message you like they always have.
Will this get my WhatsApp number banned?
VartaOS is built to send responsibly, which is the opposite of the behaviour that gets numbers banned. Consent and opt-out handling are built in and compliant by default: recipients can opt out at any time, and anyone who opts out automatically stops receiving messages — you don't have to manage that list by hand. Because outreach goes to prospects who match your target buyer rather than to random bulk contacts, and because the messaging runs on the official WhatsApp Business platform, your number keeps sending the way a responsible business would. That good-standing behaviour — real relevance, honest opt-outs, no spraying contacts who never asked to hear from you — is exactly what protects a number, rather than putting it at risk.
What if the AI says something wrong to a customer?
The Inbound agent is trained on your business's own information and how you actually talk to clients, which keeps it accurate rather than guessing. And it doesn't try to be clever with things it's unsure about — it hands the conversation to you the moment a reply needs judgment a machine shouldn't be making alone. You stay the last word on anything that matters.
Where does it find prospects?
The Discovery agent looks across public business sources — Google Maps, JustDial and IndiaMART — for prospects that match the kind of buyer you actually sell to. "Matching" means it filters by the signals that matter for your business, such as industry, location and business type, rather than handing you a random scrape of contacts. It then builds you a structured list of those prospects so you're starting from people who fit, not from a blank page. From there the Outreach agent can message that list on WhatsApp from your own number, and the Inbound agent handles the replies — so discovery isn't a one-off export, it's the front of a pipeline that finds, contacts and qualifies buyers for you continuously while you get on with running the business.
Do I have to learn a new app?
No. The whole point is that it works on WhatsApp — the tool you and your buyers already use every day. VartaOS runs the finding, messaging and replying in the background from your existing number.
Can I cancel or get a refund?
Monthly plans cancel anytime — there's no lock-in, and nothing is charged until you've actively chosen a plan at the end of your 14-day trial. If you're on an annual plan and your Discovery and Outreach agents don't deliver a single qualified WhatsApp response within your first 30 days of going live, we extend your plan by a full month and keep working with you at no extra cost until you get one. That's our 30-Day First Response Guarantee, and we put it in writing.
Is this actually AI, or is someone typing on the other end?
It's AI. The Inbound agent is trained on your business's own information and on how you actually talk to your clients, so its replies sound like you rather than like a generic bot. It isn't pretending to be a person, and it isn't a room of people typing on your behalf — it answers enquiries 24/7 in your tone, qualifies interest, and keeps conversations moving even when you're asleep or in a meeting. Where it matters, a human stays in control: the agent hands the conversation over to you the moment a reply needs judgment a machine shouldn't be making alone, and it passes you a lead the moment it's genuinely worth your time. You'll always know when VartaOS is handling a reply versus when you or your team have stepped in, so nothing important happens behind your back.

Stop being your own sales team.

The quickest way to see if VartaOS fits your business is to talk to us on the same channel it runs on. Message us on WhatsApp — no form, no call to schedule.

Chat with us on WhatsApp
Find your industryStart your free trial

14-day trial · no credit card required · backed by our 30-Day First Response Guarantee